Can a Business coach for the fitness industry help ?


Historically, most fitness business owners would often resort to conventional forms of advertising such as flyers and local newspaper advertisements.

Today the business inter-face has changed with a necessity for most business owners to direct their focus on (ROI) return on investments, profits, customer’s satisfaction, successfully digital marketing campaigns.

The landscape has effectively changed with a voluminous increase in registered training providers, independent fitness providers and small businesses, all competing with each other in a competitive market. Currently there are a range of ways for a fitness business owner to improve their business and to effectively achieve short- and long-term business successes.

This can be achieved by engaging fitness industry experts who are familiar with the most up to date internal and external limits and opportunities. When you think about a coach what rings a bell? Is it a sports coach for basketball, soccer, football etc? Professional sports people fully understand the benefits of having coaches to fill a void where knowledge, time, motivation or expertise does not exist. Today, the term ‘fitness business coach’ has begun to resonate with personal trainers.

A few years ago, very few individuals knew about the term or the function of a fitness business coach. The most successful businesses however, have either had a fitness business coach or a mentor in their entrepreneurship journey.

Having someone guide you towards your goals and objectives for success is one of the best choices a fitness business can aspire to in order to accomplish self-improvement. Fitness business coaching can enable you to make a huge leap forward in your fitness business and professional career. Have you considered the benefits of hiring a fitness business coach?

Here are a few considerations around fitness business coaching and various ways in which a fitness business coach can improve your business and achieve success.


Setting Clear Goals: Is your fitness business giving you everything you wanted when you first started out? Being a visionary is essential in business and without vision, it is difficult in any business especially in the highly competitive fitness industry.

Fitness business coaching offers a medium where business owners can set clear and measurable goals with a tangible and realistic path for progress based on individual circumstances.


The defining of Accurate Pricing: Some fitness business owners implement tactics which are financially limiting and do not incorporate business tactics with a view to attracting customers and generating quality leads, while deciding on the pricing of their products and services. As a result, they lose money!

Fitness business coaches provide business owners with appropriate business tools relevant to and specific for the fitness industry, tools that are in accordance with the specific fitness industry expectations and standards and also aligned towards the goals and vision of the business owner.


Successfully Marketing strategies: A fitness business coach can work with a business owner in developing a digital marketing campaign in the form of generating quality leads and converting them to clients through Facebook and YouTube marketing.

These are just a couple of reasons why you need a Fitness business coach to assist in achieving your much desired business success. Get a Fitness business coach today and effectively build your business and also identify new business opportunities!



Garry Wasson Director of Excel Self Defence PTY.LTD 2019.copyright