I’ve always known that Facebook Ads could be a useful tool for getting the word out about my Fitness Boxing course, but I wanted to see if I could get meaningful results without spending a huge amount of money. So, I decided to boost a video for just $20 over two days.
My goal wasn’t to blow the budget or expect massive returns, but simply to see how much reach and engagement I could get with a small investment. Here’s how it turned out:
• Thru Plays: 883
• Views: 5,667
• Cost per Thru Play: A$0.02
• Reach: 4,679
Breaking Down the Results
Thru Plays:I got 883 Thru Plays, meaning 883 people watched the video in its entirety. This was a solid result for such a small budget, showing that my target audience people interested in fitness and personal trainers were engaged enough to watch all the way through. While the number isn’t huge, it was a good starting point for my test.
Views: The video was viewed 5,671 times, though this number includes multiple views from the same person. While not 5,667 unique individuals, it shows solid exposure an important metric for building brand awareness.
Cost per Thru Play: A$0.02 The cost per Thru Play was just 2 cents. In other words, I spent only 2 cents for each person who watched the video all the way through. This is a very good result, as it shows how affordable Facebook Ads can be, especially for small businesses.
For such a small spend, I got meaningful engagement, which felt like a great return on investment.
Reach: My ad reached 4,679 unique people. Reach refers to the number of distinct individuals who saw the ad, which is crucial for gauging how far your message spreads.
Wrapping Up: This test proved that you don’t need a huge budget to see real results. While it wasn’t a massive success, the data I gathered shows that marketing on a small budget can still be effective—and that’s a solid foundation to build on going forward.
Disclaimer: This is my personal experience with a small ad test. Results may vary for others, and this is not intended as professional advice.
Source Facebook. Below are the results from my boosted Facebook post.
