In my last post, The Power of Small Ads: Boosting Brand Awareness with Minimal Spend, I shared how I boosted a Facebook post for my Fitness Boxing content with just $20.
The results looked promising, but I couldn’t help wondering, was that just a lucky one off Fluke? So,
I decided to run another test.
Different Boxing Video, Same Niche Boxing.
This time, I boosted a different Facebook post with a new boxing fitness related video with a fresh angle and creative. Same niche, same small budget, same 2 day timeframe. I wanted to see if the results were repeatable, or if the first boost was just a fluke.
How This Boost Performed Here’s what happened with my second Facebook post boost:
Spend: A$19.70
- ThruPlays: 737
- Cost per ThruPlay: A$0.03
- Reach: 3,801
- Views: 4,728
- Post engagements: 2,495
- 3-second video plays: 2,492
Seeing these numbers in my own FB dashboard again really confirmed that small boosts can work for me it’s not just theory. Comparing the Two Boosts Here’s a quick side-by-side:
- First video boost:
- A$0.02 cost per ThruPlay
- Reach: 4,679
- ThruPlays: 882
- Second video boost: New video, same boxing niche
- A$0.03 cost per ThruPlay
- Reach: 3,801
- ThruPlays: 737
The numbers aren’t identical, but the trend is the same: small spend, solid engagement, and meaningful reach.
From running a second boost confirmed a few things for me: It wasn’t just one lucky fluke , different content in the same niche also performs well. Small boosts can generate real engagement at a low cost, Facebook is a viable platform for me building brand awareness, even on a tiny budget
What I learnt from this?
Two boosts, two different videos, similar results that tells me cheap brand awareness isn’t just possible, it’s repeatable. I don’t need a huge budget to test and guess if it will work. I just need a plan, realistic expectations, know my target market and the willingness to experiment.
Disclaimer: These results are based on my personal experience boosting Facebook posts. Results may vary, and this is not professional marketing advice.
Below Source Facebook, the results from my 2nd boosted post
